Welcome BPAA "Making Book Trailers" 2017 Workshop Participants

The workshop will be conducted by Lorene Shyba, Durvile Publications, and
Alexander Finbow, Renegade Arts Entertainment

Wednesday, Feb. 22, 2017, 9:00 a.m.
Technology Training Centre, University of Alberta, B-11 Cameron Library.

Here is a map of campus.

GOAL TThe aim of this workshop is to explore the use of smartphone images and video, text animation, sound, and editing applications to make book trailers. You will also be introduced to scriptwriting and best practices in aesthetics, and creative use of social media deployment. Our day will be broken into Visuals, Sound (Music and Voiceovers), and Deployment. Bookmarked with Demos. Our demos to begin and your demos to end.

Participants' Homework in advance:

1. Bring in a copy of the book you wish to feature and its promo sheet.

2. Bring in 10 digital images of related material. These can be promotional pics, poster cover image on hard drive or flash drive. Can include pictures of author, landscape or background, preferably cleared of copyright or given with permission. Can be on phone, SD card, or flash drive.

3. 2 video of max 30 second (optional). Eg author statement or location or content specific footage. Can be on phone, SD Card, or flash drive.

4. Bring your smartphone, along with cables to interface smartphones to computer (USB)

5. Bring headphones or earbuds

6. You may bring your own laptops as long as they are Macs and have Garageband and imovie. Bring description one sheets sales info.

Appropriate props.

Questions? Feel free to contact Lorene at lorene.shyba@gmail.com or Alexander at alexander@renegademail.com

Links to DEMOS and resources:

Here are some demo links to follow

Trailer link 1

Trailer link 2

Trailer link 3

Trailer link 4https://www.youtube.com/watch?v=0mPcv2z8BL4&list=PLP18zozuYiKGoOb_-vG9muSyUTdBK14UI&nohtml5=False

Trailers link 5
Check out Lorene's media trailers, travel, and commercial trailers. All short, all persuasive.

Another good one. Abe Lincoln Vampire Hunter.

More examples
Here is a screen with a good range of approaches.


We wil be using mostly iMovie, version 10
and Garageband Version 6.

Here is a list of best practices that will also be handed out in class.


Ten Best Practices for Shooting Smartphone Video

  • Light your subject well.
  • Avoid backlighting,
  • Think of placing yourself (and the camera) between the lightsource and your subject,
  • Fill in lighting with a big white cardboard, or use the golden hour.


  • Charge your batteries completely. (Both yours and your camera's)
  • Have lots of room on your phone’s internal memory or micro SD if applicable. Delete archived or unused material regularly.
  • Clean your lens.


  • Mechanically stabilize your camera when possible.
  • For stabilization, stand with feet shoulder width apart and hold one hand underneath,
  • Use a tripod or rest the camera on solid object,
  • Minimize motion in poor lighting.
  • Hold on your subject for at least 3 extra seconds on roll and at end. You can always edit out extra but it is tough to add what you didn’t shoot in the first place.


  • Move in close to subject.
  •  Do not use digital zoom,
  • Getting close to subject improves audio greatly when capturing audio with an onboard camera mike
  • If using a Zoom recorder or some other auxiliary microphone
  • Capture some room noise, especially if a noisy room,
  • Make sure you get mike tests and label the audio Take 1 Take 2 etc. and log the takes


  • For shooting and logging:
  • Initiate your shot with by giving signals plus finger gestures 3 – 2- (silence) then giving a finger gesture to start. If you say “action” you will seldom get a good enough entry roll,
  • Label video with Take 1, Take 2 by using a clapper or sheet of paper plus voice before each take and log the takes.
  • Give your shots texture and professionalism by using various shot angles, shot distances, camera movements and don’t be afraid to experiment.

See you there!

Back to Lorene's Legacy Site.